FiveStars is a specialist online reputation practice. Not a marketing agency with a reputation add-on. Not a software platform. A practice that only does this.
Every review platform has its own policies, its own appeal processes, its own escalation paths, and its own quirks. Google handles review challenges differently from Trustpilot. TripAdvisor has its own management centre with its own logic. Facebook, Reddit, and industry-specific platforms each operate by their own rules.
Knowing these systems in depth is what produces outcomes. A review challenge submitted with the right evidence, through the right channel, citing the right policy violation has a fundamentally different trajectory from a generic flag. A suspended Google Business Profile appeal that addresses the specific reason for suspension - and provides the specific documentation Google requires - has a fundamentally different outcome from a form submission that hopes for the best.
This depth is only possible through specialisation. FiveStars does not offer SEO, web design, social media management, or digital marketing. The entire practice is focused on one discipline: managing, defending, and growing the online reputation of New Zealand businesses.
Every engagement starts with an assessment. We look at the full picture before recommending action. The approach is methodical, evidence-based, and structured around how each platform actually works.
What the client shares stays between client and practice. The work FiveStars does is not advertised. Client names are never disclosed without permission. Discretion is absolute.
FiveStars tells the client the truth. If a review cannot be removed, we say so. If the client's own behaviour contributed to the problem, we say so - privately, respectfully, and with a plan for how to move forward.
Data Scientist & Engineer
Jeremy is a data scientist and engineer with deep experience building large-scale data systems and technology businesses. His approach to online reputation management is built on the same systematic, evidence-based methodology that underpins all technical work - understanding the platform, understanding the data, and applying precise, structured processes to achieve outcomes.
Every platform has systems. Every system has rules. Every set of rules has processes for challenging, appealing, and resolving. The difference between a successful outcome and a failed one is almost always in the detail - the right evidence, the right channel, the right framing, submitted at the right time.
Gray & Shinn Limited
New Zealand registered company. All FiveStars engagements are contracted through Gray & Shinn Limited.